Peter Jöback has been chosen by Swedish broadcaster SVT as the third wildcard for the 2010 Melodifestivalen. The singer is to enter the competition with a song called Hollow, composed and penned by Anders Hansson and Fredrik Kempe.

The name of Peter Jöback has been revealed today at the culture news programme on SVT. Peter is not a newcomer to Melodifestivalen, since he participated in the national competition back in 1990 with the song En sensation. You can visit his website here .

The producer of the 2010 Melodifestivalen, Christer Björkman, stated that "Peter is the artist that I have tried to persuade most to participate. He is a super professional who always delivers the highest international level. I'm very proud that he finally would like to express his artistry in the Melodifestivalen".

Hollow, the title of his song, has been composed and penned by Anders Hansson and Fredrik Kempe. Anders Hansson has participated four times previously as the author of Alcastar in 2005, sung by Alcazar, and Gone the same year, and the BWO entries Temple of love (2006) and Lay your love on me (2008). anders has also appeared on the Melodifestivalen stage, in 1989 as backing vocalist to Lili & Susie with Okey Okey and in 2008 with Love Love Love. This year, Anders enters two songs to Melodifestivalen: Hollow and Tonight.

Fredrik Kempe became known to the Melodifestivalen public in 2004, when he sang Finally. In 2005 he made it to the final with Du och jag mot världen, co-written with his musical partners Henrik Wikström and Bobby Ljunggren. In 2007, he entered three contributions to Melodifestivalen: Cara Mia, Rainbow Star and Vågar du, vågar jag. In 2008, he co-wrote the winning entry Hero, sung by Charlotte Perrelli. In 2009, Frederick composed four songs: Hope and Glory, You're Not Alone, Moving On and La Voix. This year, Frederick participates with Hollow and Manboy.

Peter Jöback – Absent friends

Secret Garden & Peter Jöback – Thank you

http://www.youtube.com/watch?v=D-l5N-4R7Fg