NPO, the Dutch national broadcaster, has unveiled the 2020 Eurovision theme art and logo.

The 2020 Eurovision Song Contest theme art design depicts 3 shows and the event, symbolizing the celebration of our beloved contest’s 65th anniversary and the 41 competing nations at next year’s edition.

The logo is an abstract representation of the flag colours of the 41 countries participating in 2020 in order of their first participation. The logo builds on the design of previous editions of the Eurovision Song Contest that were held in the Netherlands.

The logo and emblem has been designed and developed by Dutch agency CLEVER FRANKE,  a total of 11 local companies partook in the artwork competition.

Sietse Bakker ( Eurovision 2020 Executive Producer Event) says:

This design follows the characteristics of Dutch Design: minimalistic, experimental and innovative. It tells a story, it’s colourful, festive and, not unimportantly, widely applicable. Coincidentally, the first Eurovision Song Contest was opened by the Netherlands in 1956, hence the timeline starts with the colours of the Dutch flag.

Jon Ola Sand ( Eurovision Song Contest Executive Supervisor /EBU) says:

We are extremely pleased with the artwork for the Eurovision Song Contest 2020 that perfectly celebrates our 65 year heritage. The impactful design also encapsulates the event’s modern values of diversity and inclusivity and beautifully complements this year’s slogan ‘Open Up’.

The 2020 Eurovision theme and slogan will be implemented and endorsed throughout Rotterdam and the Netherlands in order to promote the contest. The theme art and graphics will be very much part of the branding, city dressing and live shows!

The 2020 Eurovision Song Contest will be a co-production by three Dutch national broadcasters NPO, NOS and AVROTROS.

The 2020 Eurovision Song Contest is scheduled to be held on 12, 14 and 16 May at the Rotterdam Ahoy in Rotterdam, The Netherlands.