The winner of the Eurovision Song Contest 2012, Sweden’s Loreen, has been nominated for a fashion award.

ELLE Sverige have collaborated with L’Oreal Paris to decide on the Look of the Year, and voting is open for the public to help determine the winner!

https://www.facebook.com/LoreenTalhaoui/photos/a.203333706360445.60378.195224970504652/1981492171877914/

The nominees

Loreen was nominated, alongside three other female Swedish celebrities, for sporting the best look of the year. The full line-up is as follows:

  • Sandra Beuer
  • Kosovare Asllani
  • Thomas Sekelius
  • Loreen Talhaoui

This follows the Swedish singer’s recent change of look in the lead-up to her second studio album release earlier this year, with many fans excited for the artist’s recent style-change.

The nominee with the most votes at 12:00 CET on 11 January will be the winner, with the results being announced during a ceremony on 19 January.

Voting can be done online, and one voter will win a Balmain gift box containing 12 L’Oreal lipsticks worth 1699 SEK. Voting can be done via theĀ official ELLE Sverige website.

Loreen won the Eurovision Song Contest 2012 with her song Euphoria, with 372 points.


Eleanor (or Ellie), is 26 years old, is from Exeter in the UK. She combines motherhood with studying linguistics. Ellie was first allowed to stay up and watch the Eurovision Song Contest aged 5 in 1999, but really fell in love with it after the Athens 2006 contest. Big key changes and dramatic stage shows are an absolute must! Ellie has also written an A* academic dissertation on the cultural history of Eurovision.