Eurovision News 
The Junior Eurovision Song Contest 2026 is set to welcome a brand new partner to its family. Capri-Sun has been announced as the first-ever Official Partner for the upcoming contest, taking place in Malta this October. This exciting collaboration brings a globally recognised brand to the popular children’s music competition.
Capri-Sun Joins Junior Eurovision Family
The European Broadcasting Union (EBU) has officially announced a new and exciting partnership for the Junior Eurovision Song Contest 2026. Iconic beverage brand Capri-Sun is set to become the first-ever Official Partner for the competition, marking a significant milestone in the contest’s history.
The 24th edition of the Junior Eurovision Song Contest is fast approaching, with Malta playing host to the event on Saturday, 24 October 2026. The Malta Fairs & Conventions Centre (MFCC) in Ta’ Qali will be transformed into a vibrant ‘Eurovision Festa Village’ for the occasion.
This partnership highlights Capri-Sun’s commitment to reaching young audiences and promoting active lifestyles, aligning perfectly with the energetic and youthful spirit of Junior Eurovision. The collaboration will see Capri-Sun integrated into various aspects of the contest, providing hydration and refreshment for the young artists and attendees.
Martin Green CBE (Junior Eurovision Song Contest Director) says:
The Junior Eurovision Song Contest is all about young people coming together to share their creativity, energy and passion for music, and Capri-Sun is a natural fit for that spirit. We’re delighted to welcome Capri-Sun as a sponsor for this year’s event in Malta and look forward to working together to make this year’s Contest an even more memorable experience for our young fans and audiences across Europe and beyond.
Capri-Sun says:
As a brand enjoyed by families around the world, Capri-Sun is proud to be part of a celebration that creates joyful moments and gives young talents the opportunity to shine on an international stage. Bringing enjoyment to young people and families has always been at the heart of Capri-Sun, a spirit that the brand is delighted to now extend to the Eurovision world.
EBU’s press release reads:
The European Broadcasting Union (EBU) and Capri-Sun today announced a new partnership for the Junior Eurovision Song Contest 2026, with Capri-Sun becoming the competition’s first-ever Official Partner.
The partnership marks a new milestone for Junior Eurovision as the Contest continues to grow its commercial offering and create new opportunities for brands to engage with its international audience.
Taking place in Malta on 24 October, the Junior Eurovision Song Contest brings together young artists from across Europe and beyond for a celebration of music, creativity and performance.
As Official Partner, Capri-Sun will be part of the Junior Eurovision 2026 season across digital, social and on-site activations in Malta, bringing the brand into the heart of the event and its audience.
The partnership comes as Junior Eurovision continues to deliver strong engagement across television and digital platforms. The 2025 Contest reached 16 million people across 14 measured television markets, while its average viewing share was 23% higher than broadcasters’ usual performance in the same time slot.
Junior Eurovision also generated 163.6 million video views across its official social channels during the 2025 season, alongside 7.9 million engagement actions across TikTok, Instagram and Facebook.
Malta is hosting the Junior Eurovision Song Contest for the third time, having previously welcomed the event in 2014 and 2016. The contest will feature 16 participating countries, all vying for the coveted trophy.
The announcement of Capri-Sun as an Official Partner underscores the growing commercial appeal and reach of the Junior Eurovision Song Contest, demonstrating its value as a platform for international brands to connect with a diverse and engaged audience across Europe and beyond.
