SRG-SSR, the Swiss national broadcaster, has unveiled the Eurovision 2025 Postcards concept.
A special media event was held in Basel today organized by the 2025 Eurovision host broadcaster SRG-SSR in order to shed more light on the forthcoming Eurovision Song Contest 2025 in Switzerland.
The concept for the Eurovision 2025 postcards is ‘Experience Switzerland through the eyes of the artists’. The 37 ESC 2025 competing acts have travelled to Switzerland in order to film their respective postcards.
SRG-SSR’s official press release reads:
In the weeks leading up to the ESC, each of the 37 acts has discovered Switzerland in their own way, while shooting their «postcards». They were accompanied by local hosts, who introduced the artists to their home country. The result is a series of short films showing each artist as the protagonist on a personal journey– full of curiosity and emotion, and ready for encounters. The cultural and scenic diversity of Switzerland will be brought to life – but always through the eyes of the artists. Click here for a list of all the regions.
A Window to the World
Hosting the Eurovision Song Contest is an extraordinary window for the host city and country to showcase themselves globally. Next month all eyes will be set on Basel and Switzerland during the the main Eurovision week.
The presentation postcards serve as a massive platform for the host country to promote its tourism and showcase itself on a global scale as millions of viewers tune in to watch Europe’s favorite television show. The Eurovision Song Contest reaches households beyond Europe, from Australia to Argentina, from China to New Zealand, from USA to India etc.
The postcards have many times showcased the host country and the host city in the best of ways during the postcards. This year’s postcards have been filmed on various locations and cities in Switzerland.
The 2025 Eurovision Song Contest is scheduled to be held on the 13, 15 and 17 May at the St.Jakobshalle in Basel, Switzerland.
Source: SRG-SSR
Photo credit: Remember Monday
