The 2019 Italian Eurovision hopeful Mahmood and his Eurovision entry ‘Soldi’ have gone places since the Eurovision Song Contest in Tel Aviv. This year’s Italian Eurovision contribution has gone viral not only in Italy but throughout the continent enjoying great success in the charts and digital streaming platforms. Namely in this year’s ESC host country, Israel, ‘Soldi’ has become a massive hit and has gone viral.

Mahmood and Soldi have become a household name in Israel, with the entry being played on repeat on the local radio stations. The song has reached #1 on Itunes Israel, Spotify Israel and Shazam Israel, with the locals dancing to the dance routine at parties, weddings, clubs, bars, gymnasiums and functions.

Whilst in Europe and beyond Mahmood’s Eurovision entry has conquered the hearts of both young and old, with his song going viral both on Youtube and Spotify. The official videoclip of the Soldi has reached 102 million views on Youtube and counting.

Earlier this week, the 2019 ESC host broadcaster, KAN, aired a special news segment during its evening news bulletin on KAN11, showcasing Soldi‘s impact in Israel.

Mahmood filmed his Eurovision postcard in the port of  Ashdod.

The 2019 Eurovision Song Contest was held at Expo Tel Aviv in Tel Aviv, Israel and co-organized by Israeli national broadcaster KAN and the European Broadcasting Union.

Mahmood in Eurovision

Mahmood won the 2019 edition of the Sanremo Song Festival and was awarded the golden ticket to represent Italy at the 2019 Eurovision Song Contest in Tel Aviv. He achieved an honorable 2nd placing with his epic entry ‘ Soldi’ at the Grand Final in Israel, thus giving Italy one of its best results in the competition.

Italy has won the Eurovision Song Contest twice, namely in 1964 and 1990 and has placed 2nd four times ( 1956,1974, 2011 and 2019).


Sanjay (Sergio) joined esctoday.com in December 2006 as an editor. He was appointed as the Head of Press of ESCToday.com in 2011. Hereafter in 2016 he was promoted as the Head of International Relations & Communications at ESCToday. Sergio has covered the Eurovision Song Contest live 22 times since 2000, having worked for several international magazines and media outlets.