The Official Eurovision Song Contest 2007 merchandising shop opened its online doors yesterday. Now that the 2007 merchandise has joined the line up at www.eurovisionshop.tv fans can order the newest song contest lanyards, t-shirts, pins and other memorabilia. Fans can also pre-order the 2007 CDs and DVDs, the 2007 FanBook. New this year, fans can enjoy a home edition of the the song contest after they order the Eurovision Song Contest board game.

On-line shoppers are able to choose products in six different categories including multimedia, promotional packs, and apparel. The promotional packs feature memorabilia collections at a reduced cost plus they include items that are available for a limited time. Also the hardcover annual collectable Official FanBook returns for the second year with over 100 pages of information and color photos documenting the 2007 contest.

Finally, a new novelty item in the shop this year is the Official Eurovision Board Game. According to the shop "You can play the official Eurovision Song Contest with your family or friends and win the Eurovision Song Contest from your own kitchen table! During the game, you collect everything you need to become a successful participant. As soon as you have your act complete – a good song, great choreography, a manager, funds and several other elements – you enter an exciting voting procedure." Shoppers may also purchase merchandise from previous years – especially the 2006 FanBook (limited quantities still available), and CD and DVD sets from previous years.

Click here to access the online shop .