2005 Lithuanian Eurovision Song Contest participants, Laura and the Lovers, may soon have more reason to celebrate their entry Little by little. Following success in the Baltic states and Sweden, the song is picking up airplay in Israel and may soon appear on the playlist charts.

The song is being publicised in Israel by Amir Communications, run by Eurovision Song Contest expert, Alon Amir. Amir worked with the Belarusian delegation in Kyiv this year as Head of press, and promotes 2005 French participant, Ortal, in Israel.

Despite its poor showing at the 2005 Eurovision song contest, Little by little has been hailed as one of the best artistic and professional songs of 2005, and the best ever Lithuanian entry at the event.

Laura and the Lovers' song Little by little has now reached A-List status on Radio Kol Rega, and is also increasing it's frequency of airplay on Radio Emtza Hade'rech, Radio Eilat and Radio Jerusalem. Talking about its airplay on Kol Rega, Amir said “They love the song and believe in it. This is just the beginning”.

Laura and the lovers finished 25th (last) in the 2005 Eurovision Song Contest semifinal.