Eurovision News 
Moroccanoil, the Israeli company that has been a main sponsor of the Eurovision Song Contest for six years, has announced its withdrawal. This significant development comes as the contest prepares for its next edition, raising questions about future partnerships.
Moroccanoil ends long-standing partnership with Eurovision
The Eurovision Song Contest is set to lose a significant partner as Moroccanoil, the renowned Israeli beauty brand, has confirmed its decision to withdraw as a main sponsor. The company has supported the competition for six consecutive years, playing a prominent role in its branding and promotional activities.
The news, initially reported by Norwegian broadcaster NRK, indicates that the partnership has concluded, marking the end of an era for the contest’s commercial backing. Moroccanoil’s involvement has been visible across various aspects of Eurovision, from on-screen branding to behind-the-scenes support for artists and delegates.
Moroccanoil was formed in 2003 in Tel Aviv, it is currently headquartered in the USA, but much of its production takes in Israel.
The EBU gave the following statement to NRK regarding Moroccanoil’s withdrawal:
We can confirm that Moroccanoil, after six successful years, has chosen not to renew its sponsorship agreement with the Eurovision Song Contest. We have greatly appreciated the collaboration over the past six years and are grateful for their support of the competition. We wish Moroccanoil all the best for the future.
The European Broadcasting Union (EBU) will now be looking to secure new partners to fill the void left by Moroccanoil’s departure. The search for a new main sponsor will be crucial as the contest continues to expand its global reach and financial requirements.
