Discover Stockholm: The Musictech International capital

by Sanjay (Sergio) Jiandani 348 views

ESCToday in collaboration with the City of Stockholm brings you a series of articles  showcasing and introducing the 2016 Eurovision host city Stockholm to our readers. Today we will have a look at Stockholm’s musictech scene.

Yes we are talking about the 2016 Eurovision host city Stockholm which embraced the contest 10 days back and shined like a diamond in the sky. The Scandinavian capital has earned a great reputation as the world’s musictech capital.

The Swedish Capital is a hub for contemporary music acts and birthplace to a new type of music scene – Music technology. To coincide with the Eurovision Song Contest on 14 May, Stockholm Business Region acknowleded Stockholm as a center for music and Music tech. The initiative That Place Where makes it possible for anyone to uncover the well kept secret music and tech spots around Stockholm.

Stockholm is famous for ranking among the world’s top exporters of music as well as its vibrant tech scene. But fewer people know that the Swedish capital is the number-one hub for the Music tech industry. In 2015 alone, Stockholm’s Music tech companies attracted investments of USD 555 million. Music tech is where music and technology connect, for producing or consuming music.

Esctoday’s Managing Director Michalis Vranis and Head of Press Sergio Jiandani with Ms. Ann Charlotte Jönsson- (PR Manager at Stockholm Busines Region)

Ms. Ann Charlotte Jönsson- PR Manager at Stockholm Business Region comments:

We have been good at merging our leading music industry with the tech scene. Ever since the 90s, a lot of the world’s biggest pop acts come to Stockholm to produce their music in cooperation with the city’s many music creators. Combined with this, Stockholm, after Silicon Valley, has produced the most tech unicorns per capita. These two ingredients have set the foundation and development for a whole new industry of music and we want the world to experience it.

That Place Where let’s you experience the hidden places in Stockholm where some of the defining moments within music and Musictech took place. You can explore the Concert Hall where First Aid Kit made Patty Smith cry, or where Zara Larsson decided to skip dance classes in favor of the music program. You can discover the place where Spotify founders Daniel Ek and Martin Lorentzon met for the first time. With the help of a unique video narrated by critically acclaimed artist Mapei and a Stockholm subway map you can discover 14 important birthplaces for contemporary music and Music tech around Stockholm.

Ms. Ann-Charlotte Jönsson (Stockholm Business Region) adds:

What’s unique with Stockholm is that music and technology are created everywhere. It’s not just one place or area. Stockholm is a melting pot for music and Music tech and that’s why we wanted to visually showcase some of those places. Our vision is to inspire visitors to discover some of the defining places and moments for music and Music tech. It’s a fun alternative for those who want to see a different side of the city and find out more about Stockholm’s music scene.

About the initiative That Place Where

That Place Where is an initiative from Stockholm Business Region that highlights Stockholm’s place within the contemporary music scene and Music tech industry. That Place Where is an exclusive guide around Stockholm that explores the places where some of the most significant moments in music and tech where born. With the help of a unique video narrated by critically acclaimed artist Mapei, a Stockholm subway map and the website, you can discover 14 important birthplaces for contemporary music and Music tech around Stockholm.

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That Place Where: the 14 hot spots in Stockholm where you can live this amazing experience!



That Place Where invites you to discover the following 14 places:

  1. SVEDMYRA FOREST -First Aid Kit films a Fleet Foxes cover that goes viral
  1. STOCKHOLM CONCERT HALL- First Aid Kit made Patty Smith cry
  1. BARNHUSGATAN 12 – Daniel Ek and Martin Lorentzon met for the first time
  1. KAMMAKARGATAN  12- Tim Bergling (Avicii) wrote Levels
  1. TENSTA GOSPEL CHOIR -Schooled both Mapei and Lykke Li
  1. FRYSHUSET GYMNASIUM-Schooled Seinabo Sey in soul music
  1. KULTURAMA -Zara Larsson went here for dance classes
  1. KATARINA BANGATA 71 – Teenage Engineering office and home to the OP-1 synthesizer
  1. SOLGRILLEN- Fast food place that fed Urbanears during the early years
  1. HELENEBORGSGATAN 3 -The first Soundcloud office
  1. DROTTNINGHOLMSVÄGEN 35-Former location for legendary Cheiron Studios
  1. GREVGATAN 5 -Where Sebastian Ingrosso started making music
  1. FRIENDS ARENA -The arena that hosted three sold out Swedish House Mafia gigs
  1. BERNS SALONGER -Where Rebecca & Fiona did the opening act for Robyn in 2011

For more information on Stockholm you can visit

Don’t forget to check out ESCToday’s series of Discover Stockholm articles for more in depth information on Stockholm, the 2016 Eurovision host city.