Swedish telecommunications giant Telia are taking the Swedish preselection shows to a new level of accessibility. Subscribers to their 3G phone service will be the first to be able to follow live broadcasts from the Melodifestivalen, from Sveriges Television (SVT), the Swedish public service television channel, right on their mobile phones. Telia will also be offering a wide range of contest-related services on its mobile portal TeliaGo.
The Melodifestivalen heats will be broadcast live this year from five cities in the country with the final being held in Stockholm on March 12. Telia mobile customers with 3G handsets can view all of these live broadcasts right on their phones.
The Swedish Eurovision Song Contest is one of the biggest and most beloved events of the year in Sweden and we know that millions of people in the country will be following the contest scene and results, says Indra ųander, head of the Consumer segment at TeliaSonera Sweden. That's why we are more than pleased to provide live broadcasts of the contest on the mobile handsets of customers, free of charge, so as many people as possible can test and experience what the mobile Internet can offer today.
All of Telia's mobile customers can use the Swedish Eurovision Song Contest services, although usage and access will vary, depending on the type of handset they have and the network.