Super Bock, one of Portugal’s most popular and celebrated brands has been confirmed as an Official Eurovision 2018 Partner.
Super Bock Group has been granted extensive global association, event and digital rights for the forthcoming 2018 Eurovision Song Contest in Lisbon. The brand joins Osram, Visit Portugal and The Native all whom have been confirmed as Official Eurovision 2018 Partners.
Jon Ola Sand ( ESC Executive Supervisor on behalf of EBU) says:
Super Bock has a long tradition as Portugal’s favourite beer, aiming to be the beer to accompany its consumers during the unique moments in their lives. A partnership between Super Bock and the first-ever Eurovision Song Contest on Portuguese soil feels like a natural fit.
Ms. Maria Estarreja (Super Bocks Group Director for Sponsorships, Water, Cider & Other Categories) says:
It is an honor for Super Bock to be the official beer of the Eurovision Song Contest, the biggest international event to take place in our country in 2018. As number-one brand in music in Portugal, we are committed to providing memorable experiences for music lovers and this festival is a magnificent opportunity to be with more than 200 million viewers worldwide.
The 2018 Eurovision Song Contest is scheduled to be held on 8, 10 and 12 May at the Altice Arena in Lisbon.