Former swedish super group ABBA, winners of the 1974 Eurovision Song Contest and perhaps commercially the most successful Eurovision-act ever, are set to return to the stage: as holograms!
Fans have been speculating about a reunion of ABBA for years, but now it seems that Agnetha Fältskog, Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad will actually share the stage once again. The members of ABBA are working on a digital project in cooperation with Universal Music Group and Simon Fuller, who is mostly known as former manager of the Spice Girls, and developer of the TV-show Pop Idol. The project has been described as a “groundbreaking venture that will utilise the very latest in digital and virtual reality technology”. ABBA is likely to return in the form of holograms, venturing into the world of digital technology.
Simon Fuller explains:
The creativity and ideas flowing from the members of Abba over the past few months have filled me with great excitement. We are exploring a new technological world, with virtual reality and artificial intelligence at the forefront, that will allow us to create new forms of entertainment and content we couldn’t have previously imagined.
Although full details are kept secret, an official statement says that the group will try to maintain the “authenticity and integrity of the band’s original vision”.
Anni-Frid Lyngstad commented:
All over the world, fans ask us when we will finally get back together. Therefore, I hope this new Abba creation will excite fans as much as it excites me.
Benny Andersson said:
We’re inspired by the limitless possibilities of what the future holds, and are loving being a part of creating something new and dramatic here. A time machine that captures the essence of who we were. And are.
More details about the ABBA-project will be announced in 2017, the digital project itself is set to be launched in 2018.
ABBA rose to fame after winning the 1974 Eurovision Song Contest in Brighton, the United Kingdom, with the Eurovision evergreen Waterloo, earning 24 points. Following Eurovision, ABBA became an instant hit, releasing a string of highly successful albums and singles, and gathering a loyal fan-base worldwide. Even after the band split in 1982, they still remained iconic figures within the pop-scene, notably known for their style and unique sound. In June 2015, the band members performed together for the first time in thirty years, celebrating the 50th anniversary of Björn Ulvaeus’ and Benny Andersson’s songwriting-partnership.
Enjoy ABBA performing Waterloo during the Grand Final of Eurovision 1974 once again: