The 2008 Eurovision Song Contest sublogo, Mama 2008, was selected unanimously by a special committee appointed by RTS between the 455 designs submitted in an open, public competition. The creators of the sublogo have explained the symbolism of the logo and the purposes they hope it will serve.
The creative team behind Mama 2008 explains: "In order to create the identity of the 2008 Eurovision Song Contest, it was necessary to design a logo which would be related to the official logo and have various applications." Click here to see the relevant image of the variant proposals combined with the official Eurovision Song Contest logo.
And they continue to say that thay decided to include variations of different symbols (musical instruments and symbols, butterflies, fruit, stars, hearts, plants) which they feel represent music, Serbia, Europe, love, youth, happiness. Click here to see all the symbols that will be used .
"The logo comprises several images which can be combined and adjusted to different media" say the creators. Click here to see the full range of the images to be used.
The creative team opted for a number of symbols instead of a single static one. By using the same symbols, format and color scheme they aim to achieve a consistent, dynamic and recognisable theme for the 2008 contest. They feel that : "The new identity is fresh, dynamic and always different and these are the most important characteristics of the Eurovision Song Contest."
Click here for the full gallery of the 2008 Eurovision Song Contest sub logo images.
The final sublogo as well as the stage design are pending approval from the EBU which will have the last word on whether they are in accordance with the visual identity of next year's contest.
