The Ark : Video mid-April

by Richard West-Soley 63 views

Swedish representatives The Ark will release their official video this month, in good time for the clip to be promoted across Europe's TV stations before the contest.

Readers of Swedish tabloid Aftonbladet were treated to sneak previews from the video, which features extras from bodybuilders to skulls, and promises everything from "burlesque to 90s kitsch". It will be aired from mid-April, complimenting the Melodifestivalen-based performance video which is currently being shown around Europe in preview shows.

The planned release date of the video stands in contrast to last year's Swedish entry Invincible – Carola's video was released only days before the contest in Athens, and promotion up to the contest had been undertaken solely through the live Melodifestivalen clip.

Click this link to view some stills from the video at the Aftonbladet site.

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Richard West-Soley

Senior Editor

Richard's ESC history began way back in 1992, when he discovered the contest could fuel his passion for music and languages. Since then, it's been there at every corner for him in some way or another. He joined the team back in 2006, and quickly developed a love for writing about the contest. In his other life, he heads the development team at the learning resources company Linguascope, and writes about all aspects of language learning on the site