King of the Eurovision Song Contest, Johnny Logan, is the new face of McDonalds in Ireland. He is used in TV adverts for a new burger menu and on the internet he gives words of wisdom to any problems people might have. He has also made up eight rules to everyday life.
The campaign, which features three different TV adverts, are for McDonalds’ Eurosaver, a low price menu mainly aimed at students and teenagers. As such the choice of using Johnny Logan, who is now 52 years old, might not seem ideal, but according to Irish newspaper, The Sunday Business Post, this has been arranged after here-released the two Eurovision Song Contest winners Hold me now and What’s another year in collaboration with the Belgian rapper Kaye Styles last year.
One of the TV commercials can be seen further down this article.
Included in this McDonalds campaign is a website where you can ask Johnny Logan all sorts of questions and he will as it says, “reply with words of wisdom that will solve any problem”. Wisdom or not, he is also giving his 8 rules to everyday life:
Rule nr. 1: Image is very important. Consider wearing a white suit.
Rule nr. 2: Never be rude to a foreign tourist. They all have votes come Eurovision time.
Rule nr. 3: If you get dumped – remember, there’s plenty more fish in the sea. Although getting it on with a fish is disgusting.
Rule nr. 4: You can never have enough Eurovision wins.
Rule nr. 5: If at first you don’t succeed, try and try again. Not that I’d know, I entered the Eurovision 3 times and won it three times, but hey, that’s just me.
Rule nr. 6: A free gaff is never guaranteed until you ring your parents and you hear that foreign ring-tone.
Rule nr. 7: How long should you wait until asking out your best mate’s ex? Johnny’s rule is: You should wait at least a whole weekend, anything less is sick.
Rule nr. 8: Hey and if all else fails, there’s always a McFlurry waiting to help you take your mind off things!
As many will have noticed Johnny Logan seems to have a lack in his memory when he says that he entered the Eurovision Song Contest three times and won it three times! The flights might be on time in Terminal 3, but this Irish entry from 1984 seem to have made no greater impact on him, despite the fact that he actually wrote it himself! The song came second, only 8 points behind the actual winner, Herreys from Sweden.
He is right in the number of victories as he won the contest in 1980 with What’s another year and again in 1987 with his own song Hold me now. In 1992 he wrote Why me for Linda Martin which gave Mr. Logan his third victory – but it was indeed his 4th attempt!
Here you can see one of the three TV adverts:
http://www.youtube.com/watch?v=RaBIU6k60Ko
The version of Hold me now with Kaye Styles that seems to have led to this McDonalds campaign can be seen here:
The song from 1984, which Johnny Logan ”forgot” that he actually wrote, can be seen here:
http://www.youtube.com/watch?v=WL0ZcLscOHE
His most popular entry, Hold me now which won the Eurovision Song Contest in 1987 can be seen below. In this performance he is living up to his own rule number 1 about wearing a white suit.
http://www.youtube.com/watch?v=UNTAMKxp-MI
Johnny Logan’s The Best Of album released in 2005 includes What’s another year (Eurovision winner 1980), Hold me now (Eurovision winner 1987) in a version from 2001, Why me (Eurovision winner 1992) in Logan’s own version and also Let’s make love which is a duet with Natasja Crone, the Danish host of the 2001 Eurovision Song Contest. Click here to buy this album from CDON.com.
