Recently Estonia developed its own brand which you can see on the picture above.

Lot's of outer-ads will be all around Tallinn because of the ESC. They will introduce Estonia as a 'Positively transforming' country.

A CD has been made about Estonia. This will be handed to all the journalists who are coming to Tallinn to the ESC. A so-called Brand-book will also be ready for the week of the ESC 2002.

Also several press-conferences will be held in Saku Suurhall top introduce Estonia.