The Belgian delegation planned to set up a hype around Sergio and the Ladies. Everything will be done to get Sergio in the picture of the international press and the Eurovision fans.
A driving snackbar will promote Sergio in Tallinn and the press won't forget Sergio, if we may believe the Belgian delegation head. More than 120 fans will join Sergio in Tallinn to 'produce' some extra ambiance.
An international release of the single 'Sister' is planned and the press won't be forgotten during the week before the Eurovision Song Contest.
The Netherlands also tried this in 2000 with Linda Wagemakers, but after all, her results were disappointing. The Belgian delegation and broadcaster VRT decided to try it again and to do it better.