Nobel Biocare has been appointed Official Partner of the Eurovision Song Contest's 50th Anniversary Show. Nobel Biocare is the world leader in innovative esthetic dental solutions and a one-stop-shop for restorative esthetic dentistry, offering a wide range of innovative crown, bridge and implant products, as well as training and education and clinically documented treatment concepts.
Nobel Biocare has been granted extensive association, media, new media and event rights for the Eurovision Song Contest's 50th Anniversary Show. “We are proud to associate the celebration of the 50th anniversary of the EBU�s flagship event with a prestigious international partner such as Nobel Biocare, which is also celebrating 40 years of tradition this year,” explained Bjørn Erichsen, director of the EBU TV Department.
Heliane Canepa, President and CEO of Nobel Biocare added that “as the trendsetter in the dental implant industry we want to extend the information about our aesthetic dental solutions to a wider audience and we are excited about the opportunities offered by the Eurovision Song Contest.”
This collaboration, part of an international commercial and marketing platform recently developed for the Eurovision Song Contest, was negotiated by T.E.A.M. Television Event And Media Marketing AG of Lucerne, Switzerland. T.E.A.M. has been acting as the worldwide exclusive marketing agency for the commercial rights of the Eurovision Song Contest since 2004.