Most remarkable among those present at SVT�s Melodifestivalen 2005 press conference were Pay TV, participants at Melodifestivalen 2004 with the song Trendy discotheque. In 2005 they�ll try it with Refrain refrain. Their promotion campaign however already started.

Pay TV showed up with the results of a professional study, produced by professor Gregor Brühlmeier and an international research institute based in Switzerland. According to the study the chance that Pay TV will be the winners of Melodifestivalen 2005 is no less than 73%. Based on this report, Pay TV�s record company has already started planning for their upcoming international album release. How much of this PR-trick should be taken serious, we leave up to you�

Pay TV once again attracted all the attention when entering the stage, accompanied by two bodyguards, to introduce their new band member to the press: the puppy Jessica. Pay TV said to feel happy about the international attention they already get. Their records have not yet been released abroad but have found their way to clubs in several European countries anyway. Pay TV finished by greeting all of their international fans and especially the visitors of esctoday.com and they are looking forward to meet them soon� in Kiev.