FEEL FREE TO SAY NO, the European campaign for the prevention of smoking among adolescents, is the official partner of the Junior Eurovision Song Contest. FEEL FREE TO SAY NO transports the message of non-smoking to young people all over Europe and is the first European non-smoking brand for young people. The official website junioreurovision.tv reports that.

“It is no longer cool to smoke, and anyone who smokes is not genuinely free and independent. The campaign provides factual background information about both the harmful consequences of smoking and the manipulative strategies of the tobacco industry. Music is an ideal means of transporting the non-smoking message to young people. The Junior Eurovision Song Contest is therefore an ideal partner”, the website says.

You can find a microsite about the initiative, launched under the official Junior Eurovision Song Contest website, here.