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Maltese singer and songwriter AIDAN, who represented Malta at the Eurovision Song Contest 2026, has unveiled the official music video for his latest summer hit, ‘Dolce Vita’. This release offers fans a tantalising glimpse into what they can expect from his highly anticipated live spectacular, ‘THE SHOW 2026’, set to take place in Malta on 5 September. The track is a standout from his recent album, ‘Cowboys Don’t Cry’.

The brand-new music video for “Dolce Vita” takes viewers on a captivating journey through a classic whodunit storyline, with AIDAN himself at the centre as the main suspect. The Eurovision star not only features in the video but also took on the roles of writer and director, creating a cinematic experience filled with mystery, intrigue, and carefully placed hidden clues.

Speaking about the creative process behind the video, AIDAN shared:

“We’ve hidden several clues about my upcoming show in September. It was a lot of fun filming this video and I hope you’ll enjoy it.”

This interactive element adds an extra layer of excitement for his dedicated fanbase.

Dolce Vita” is one of twelve tracks featured on AIDAN’s album, Cowboys Don’t Cry. This album marks a significant new chapter in his career, following his journey representing Malta at the Eurovision Song Contest 2026 and a period of notable international exposure.

The release of the music video follows a remarkable summer for AIDAN, which saw him perform at the prestigious MTV Isle of Malta. Sharing the stage with international superstar Katy Perry, this performance further solidified AIDAN’s position as one of Malta’s leading artists and brought his talent to a wider international audience.

Now, AIDAN is directing his focus back to his home country with ‘THE SHOW 2026’, his much-anticipated concert on 5 September. The event builds on the extraordinary success of his previous shows at the MFCC, Malta’s largest indoor arena, where he headlined and hosted sold-out editions of ‘THE SHOW’ in both 2024 and 2025, captivating more than 10,000 fans.

Tickets for AIDAN’s biggest concert to date are still available and can be purchased via aidanofficial.com

AIDAN represented Malta at the Eurovision Song Contest 2026 with his entry ‘Bella’.


Sanjay (Sergio) joined esctoday.com in December 2006 as an editor. He was appointed as the Head of Press of ESCToday.com in 2011. Hereafter in 2016 he was promoted as the Head of International Relations & Communications at ESCToday. Sergio has covered the Eurovision Song Contest live 23 times since 2000, having worked for several international magazines and media outlets.