SVT, the Swedish national broadcaster, has unveiled the Melodifestivalen 2025 stage design.

For 2025 SVT has come up with a recycled stage. The Melodifestivalen 2025 stage has been created by Viktor Brattström and Fredrik Stormby the same team behind last year’s Melodifestivalen stage.
SVT’s official press release reads:
When Melodifestivalen 2025 starts, viewers will be greeted by a completely new look, but this year’s stage is basically a re-use. When SVT’s team, consisting of set designer Viktor Brattström and lighting and video designer Fredrik Stormby, created last year’s stage, the starting point was that the design and construction would work over time.
Recycling is this year’s watchword, but some new features will still be included in this year’s stage design. Just like last year, large parts of the scenography are made up of LED surfaces, and completely new video content has been developed to fill the walls and floors, thereby creating a completely new feeling. The two angled LED walls with integrated fixtures and the 72 square meter LED floor offer opportunities to create unique acts and a spectacular experience for both audience and viewers.
Like last year, lighting and video designer Fredrik Stormby is behind the expressions in the LED screens.
Also new this year is that the walkway on the parquet floor, which is used for the “winners’ walk” and as a playing area for the program hosts, will be expanded and become a natural place in the middle of the sea of audience.

Viktor Brattstrom says:
The observant will recognize this year’s stage because it is structured like last year. However, we will create a new look in terms of video material and lighting that will breathe 2025 and give viewers a new experience.
Fredrik Stromby says:
Together with SVT’s producers, we have developed a design for this year that is graphic, playful, colorful and soft in shape, in contrast to 2024’s clean and powder pink design. The graphics and lighting interact to give this year’s version of the stage a new, young and energetic costume.

Christel Tholse Willers (Melodifestivalen Executive Producer) says:
This year’s design fits this year’s presenter perfectly – it feels modern, lovely and with lots of energy.
Melodifestivalen 2025
Melodifestivalen 2025 will be travelling to Luleå, Gothenburg, Västerås, Malmö, Jönköping and Stockholm and is set to kick off on Saturday 1 February 2025 and conclude on Saturday 8 March 2025.
Melodifestivalen 2025 will consist of 6 live televised shows ( 5 semi-finals and a Grand Final). A total of 30 songs will compete in the Swedish national selection, 6 songs will compete in each of the five semi-finals, a total of 12 songs will compete at the Melodifestivalen 2025 Grand Final for the golden ticket to Switzerland. The 2025 Swedish Eurovision entry will be determined via a mixed public televoting/international jury deliberation.
- 01/02/2025- Melodifestivalen 2025 Semi-final #1 -Lulea
- 08/02/2025- Melodifestivalen 2025- Semi-final #2- Gothenburg
- 15/02/2025- Melodifestivalen 2025- Semi-final #3- Vasteras
- 22/02/2025- Melodifestivalen 2025- Semi-final #4-Malmo
- 01/03/2025- Melodifestivalen 2025- Semi-final #5- Jonkoping
- 08/03/2025- Melodifestivalen 2025- Grand Final- Stockholm
Melodifestivalen 2025 will be hosted by Keyyo and Edvin Törnblom .
Source: SVT
Photo credit: SVT