Junior Eurovision 2024 captivates 23 million viewers

by Sanjay (Sergio) Jiandani 168 views

The EBU (European Broadcasting Union) has released the viewing figures of the Junior Eurovision Song Contest 2024.

A total of 23 million viewers watched the Junior Eurovision 2024 this year. The competition was organized by the Spanish national broadcaster RTVE at the Caja Magica in Madrid on 16 November. A total of 17 countries partook in the event. The show was hosted by Ruth Lorenzo (Spain 2014), Melani and Marc Clotet.

France, Portugal and Spain achieved the highest viewership figures

RTVE excelled in the best of ways showcasing an extraordinary, entertaining and spectacular shows.

The EBU’s press release reads:

The 22nd Junior Eurovision Song Contest (JESC) broadcast on Saturday 16 November, proved hugely popular with young audiences across the world , reaching 23 million viewers across 15 measured markets* on TV and millions more via the event’s digital channels.

The spectacular 2-hour event, hosted by RTVE in Madrid under the slogan “Let’s Bloom”, delivered a 15.7% viewing share among children aged 4 to 14, more than triple the channel average for the measured markets (4.9%). It also surpassed last year’s share of 14%.

The Contest also delivered an 8.1% viewing share among 15–24-year-olds, markedly outperforming the average 5% normally achieved by the same group of broadcast channels.

43% of those watching the show on the official JESC YouTube channel were under 24-years old with the highest number of viewers for the live show watching in host country Spain, followed by Poland, Armenia, the Netherlands, Germany, the United Kingdom and Greece.

The press release continues:

On TV, host country Spain saw its third largest audience for the Contest with 1.1 million tuning in to La 1. A year-on-year increase of more than 200,000 viewers.

France and Poland attracted the largest TV audiences, with approximately 1.3 million viewers each. For France, the winner of the previous two Contests, this marks its second-highest audience ever recorded.

In Portugal, the audience grew the most significantly in relative terms, doubling in size to become the fourth largest recorded for the event. On average, more than 500,000 viewers watched their act, Victoria Nicole, secure 2nd place in the competition.

JESC 2024 averaged an 8.4% viewing share. 10 out of 15 markets delivered a better viewing share than usually achieved by the broadcast channel in the broadcast slot.

Armenia achieved the highest viewing share among all broadcast markets by a considerable margin. With nearly 40%, this figure is four times the channel’s typical primetime performance.

In the winning nation Georgia, tens of thousands tuned in to witness Andria Putkaradze’s victory with “To My Mom”. The broadcast nearly doubled the channel’s typical primetime viewing share.

Martin Osterdahl (JESC Executive Supervisor/ EBU) says:

We’re thrilled to see the huge success of the 22nd Junior Eurovision Song Contest, capturing the hearts and imaginations of millions of viewers worldwide with unprecedented engagement and growth among younger audiences.

From record-breaking digital interactions to massive TV viewership in participating countries, the Junior Eurovision Song Contest has once again solidified its place as a global celebration of young talent, creativity, and unity. Our thanks go once again to RTVE for hosting such a memorable edition for everyone involved.

Source: EBU
Photo credit: EBU/ Corinne Cumming