SSR-SRG, the Swiss national broadcaster, has unveiled the magnificent theme art and visual identity for the 2025 Eurovision Song Contest.

The ESC 2025 visual and musical identity has been developed by Artur Deyneuve and has been inspired by direct democracy, revolving around listening and dialogue.

SSR-SRG’s official press release reads:

The visual and audio brand identity for the 2025 Eurovision Song Contest were developed by Art Director Artur Deyneuve. His aim was to create a design that made people feel heard and valued. Inspired by the Swiss tradition of direct democracy, which revolves around listening and dialogue, Deyneuve chose ‘listening’ as the central guiding theme of the whole branding concept, calling it ‘Unity Shapes Love’.

The audio identity that accompanies Eurovision combines the traditional and the modern. It is based on a pumping and powerful beat, sprinkled with traditional elements: yodelling, the distinctive sound of a Basel drum corps, and the unmistakeable music of the Hackbrett and alphorns.

Artur Deyneuve (Visual Director/ESC 2025) says:

If we listen to one another, we find love.” This message will also be conveyed visually through the iconic Eurovision heart symbol, which stands for dialogue, unity and the unifying power of music. The pulsating Eurovision hearts will therefore be a core element of the design, representing the millions of people unified by Eurovision to listen and celebrate together.

We’ve created a bold, high-energy track, which will prepare the audience for an unforgettable experience with its pumping beats and surprising musical effects.

Reto Peritz and Moritz Stadler (ESC 2025 Executive Producers) say:

Artur’s well-thought-out design is emotionally engaging and takes Eurovision to another level. The Eurovision heart beats in time with the rhythm, symbolising the unifying power of music. True to the Eurovision slogan ‘United by Music, it will bring people together all over the world.

Check out the Eurovision 2025 theme reveal here:

The 2025 Eurovision Song Contest’s slogan will be the same one used by the BBC for Eurovision 2023- ‘United by Music’.

The 2025 Eurovision Song Contest is scheduled to be held on 13, 15 and 17 May at the St.Jakobs Halle in Basel, Switzerland.

Source: SRG-SSR/EBU
Photo credit: SRG-SSR/ EBU