Israel: Netta’s Toy goes global with record deal

by Roy Knoops 3,758 views

Eurovision 2018’s winning entry Toy by Netta Barzilai has secured a global distribution deal with S-Curve Records.

Things are looking bright for Israeli artist Netta and her victorious Eurovision 2018 song Toy: not only is the track a smash hit, including being the most-watched video on Eurovision’s official YouTube-channel, the cheeky tune with a bold message is all set to fly around the world.

Netta has signed a global distribution deal for Toy with S-Curve Records, in partnership with BMG. S-Curve Records will thus take care of the worldwide promotion of Toy.

The promotion will include trips of Netta throughout Europe and the United States, details will be released in due time. S-Curve Records stated in praise of Netta:

With a shimmering style as brazen as her charismatic personality, NETTA has positioned herself for superstardom in 2018. Promotional trips to the U.S. and throughout Europe are currently in the works so expect to hear much more from NETTA over the coming weeks! Somebody needed to subvert pop, and NETTA answered the call!

Toy has already claimed the top spot in Spotify’s Viral 50 global chart, including in the United Kingdom, the United States and Australia.

Needless to say, Toy has proven to be one of the most impactful songs to emerge from Eurovision in the last years, with Netta as its iconic interpreter.