The Eurovision Song Contest 2010 has an official partner: the cosmetics brand Nivea Visage. Both the European Broadcasting Union and the company have expressed thir happiness with this partnership, which “underlines the strength of the Eurovision Song Contest as Europe's biggest communication platform in music and entertainment”, said Bjørn Erichsen, Director of Eurovision TV.

With the agreement between the EBU and the division of the Beiersdorf Group, Nivea Visage will enjoy extensive event association, media and new media rights. The deal has been negotiated by the Eurovision Song Contest's marketing partner, T.E.A.M., based in Lucerne (Switzerland).

"The EBU is very happy to welcome Beiersdorf Group, and in particular the Nivea Visage brand, to Europe's favourite TV-show. For almost 100 years, Europe and the world are familiar with Nivea's personal care brands and the quality they represent. This partnership once again underlines the strength of the Eurovision Song Contest as Europe's biggest communication platform in music and entertainment," stated Bjørn Erichsen, Director of Eurovision TV.

"Nivea Visage Young is happy to join this highly creative project! The brand's motto 'You are a Star with Nivea Visage Young' perfectly matches with the Eurovision Song Contest that lights up new European stars every year", a spokesperson said.