No less than three companies specialised in branding and visual design will develop the graphic identity for the 2010 Eurovision Song Contest. This not includes only the sublogo, but also all the elements that bring unity to a brand.

Under this concept are included a wide range of elements, such as signs, the scoreboard displayed on tv screens during the live shows or the panels in the green room, to name a few.

Host broadcaster of Eurovision 2010, NRK, has revealed the names of the three companies that will be in charge of creating the graphics for the event, after winning a contest: the highly prestigious companies Gosu Design together with the architects from Snøhetta and the designers from Handverk.

No further information regarding how the visual elements of the Oslo theme will look like has been disclosed yet.