In Estonia about 545.000 people at the ages of 12-74 watched the Eurovision Song Contest final on May 25th and next day the repetition of the show was seen by 159.000 Estonians citizens.
Based on that the viewing rates on May 25th were 49% which is higher than in any other country this year.
Though the viewing rates were high, they haven't increased through the last years. It's because the Eurovision is already a very large media event for Estonians and it just can't attract more viewers.
About 52% of Estonians and 43% of foreigners living in Estonia saw the show.
The rates were as high as last year when Estonia won in Denmark.