The European Broadcasting Union has entered an agreement with Fleurop-Interflora, a major international flower delivery network, that will serve as official partner of the 2005 Eurovision Song Contest in Kyiv and the 50th Anniversary Show to be held in Copenhagen on 22nd October.
Fleurop-Interflora has been granted extensive association, event, media and new media rights for the Eurovision 50th Anniversary Show as well as association and new media rights for the upcoming Eurovision Song Contest in Kyiv.
The partnership, which is part of an international commercial and marketing platform recently developed for the Eurovision Song Contest, was negotiated by T.E.A.M. (Television Event and Media Marketing AG in Lucerne/Switzerland). T.E.A.M. has been acting as the worldwide exclusive marketing agency for the commercial rights of the Eurovision Song Contest since 2004.
“We are very pleased to have Fleurop-Interflora on board with us as part of the prestigious international group of sponsors that have joined the Eurovision Song Contest,” explained Bjørn Erichsen, Director of the EBU TV Department. “Thanks to the support of our partners, the Eurovision Song Contest will continue to develop and contribute to bringing pan European exposure to all partners involved.”
Fleurop-Interflora CEO, Marc Schmid, emphasized that the Eurovision Song Contest is an ideal venue for international cultural and emotional exchanges and this international event is a symbol of European unity. “Fleurop-Interflora's philosophy strongly reflects the vision of the Eurovision Song Contest – our involvement with this event has the same basis – to bring emotions together all over the world and to say it with flowers.”
Fleurop-Interflora is the world's largest and most popular flower delivery network with 55.000 florist members serving over 150 countries.