This year's French entry is entitled Allez! Ola! Olé!, to be performed by Jessy Matador next May in Oslo.

"Allez" means "Come on" in French, "Ola" can refer to the big wave made by successive groups of spectators briefly standing and raising their arms during a football match (or any other sport) and "Olé" is the typical Spanish expression used to cheer something you like. Allez, Ola, Olé is also the title of the official CD compilation published in 1998, during the Football World Cup in France, including songs by various artists from various countries.

The French entry will be released by Wagram label and will be supported by channels of France Télévisions, which aims to make it next Summer's hit.

France will compete at the final of the 2010 Eurovision Song Contest final on May 29th, since it's a member of the Big-4 group.