Procter & Gamble and the EBU have just announced that WELLA, a P&G brand, will be next year's Eurovision Song Contest Official Partner.

WELLA, a P&G brand, will become Official Partner of the Eurovision Song Contest in 2008. The deal was negotiated by T.E.A.M., EBU's worldwide exclusive marketing partner for the commercial exploitation of the Eurovision Song Contest.

The agreement is part of the an international commercial and marketing platform developed by the EBU for the Eurovision Song Contest. It was negotiated by T.E.A.M. (Television Event and Media Marketing AG). WELLA will take care of the participants' hair and make-up. WELLA has been granted extensive association rights and promotional opportunities at the venue and online presence on eurovision.tv.

"The partnership between WELLA and the Eurovision Song Contest provides a classical win-win situation, wherein the EBU can benefit from WELLA´s expertise and high quality products for its artists and WELLA will enjoy the glamorous world of the Eurovision Song Contest", outlines Bjørn Erichsen, Director Eurovision TV.