After the Koldun chocolates here comes the Sopho wine! 200 bottles of the finest Georgian wine have been bottled by Badagoni, the best Georgian vineyard, to mark the country's Eurovision debut. 40 of them will be given away to lucky fans walking the streets of Helsinki in a Sopho T-shirt.

Sopho has launched the Who wears wins exclusive Georgian wine contest. The rules of the competition are simple: wear the stylish T-shirt that you can get from the representatives of the Georgian delegation at the Eurovision Song Contest Press Centre. The lucky winners will be approached by a member of the Georgian ESC-team who will give them the winner's sticker and explain where they can collect their prize.

"Georgia is one of the oldest wine-producing regions in Europe," explained Sopho. "Our country has been cultivating grapevine for at least 7000 years and wine-making has long been an important part of the cultural identity of our people. In fact, it is often said that the word wine is of Georgian origin!" says Sopho.
When asked how she got this original promotional idea in the first place, Sopho explained: "For me, showcasing my country before such a distinguished audience is a great honor and responsibility. I want to give all Eurovisians a chance to find out as much as possible about the different facets of diverse Georgian cultural traditions."