Olivia hits MTV Europe

by Richard West-Soley 62 views

Malta's Eurovision Song Contest 2007 entry Vertigo is to be featured in a special promotional slot on MTV Europe, it has been announced.

The special 30-second promo clip will be based on the Vertigo music video, and feature night scenes from around Malta along with the track itself. Culture and Tourism Minister of Malta, Dr Francis Zammit Dimech, earlier today announced the deal between the Ministry, MTV's Maltese representative EuroMedia Ltd. and Maltasong, suggesting that both Malta's tourist industry and Olivia will benefit from the promotion. "I really feel that this sort of marketing can do a great deal of good to Malta and to Olivia as well."

Decent exposure
Despite the shortness of the promotional clip, the music channel will nonetheless take a little bit of Vertigo into millions of Europe-wide homes before the semifinal, and hopes are high that the extra exposure will help propel Olivia from the semifinal to Saturday's grand final on May 12th. Olivia herself, also at the launch press conference, looks at the deal as a win-win situation, keeping her feet firmly on the ground: "I'm delighted that this is happening. If we really manage to promote Malta using Vertigo, it would be the best possible result achieved irrespetive of how we do in the Eurovision Song Contest".

The singer has written about her joy at the deal on her personal blog, which you can read at this link . "It had been on the tip of my tongue for ages" she writes. "My fingers were itching to type it down in my blog. But my lips were sealed. An agreement has been struck to promote Malta using Vertigo. Yahoo!" Expect to see Vertigo on MTV Europe soon.

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Richard West-Soley

Senior Editor

Richard's ESC history began way back in 1992, when he discovered the contest could fuel his passion for music and languages. Since then, it's been there at every corner for him in some way or another. He joined the esctoday.com team back in 2006, and quickly developed a love for writing about the contest. In his other life, he heads the development team at the learning resources company Linguascope, and writes about all aspects of language learning on the site Polyglossic.com.