A long-term contract has been signed by SVT and Kristian Luuk, this year's Melodifestivalen host and Eurovision Song Contest 2007 commentator for Sweden. Kristian will be hosting a number of shows on Swedish TV including Melodifestivalen 2008.

Kristian will be working with SVT as a host of various shows but he will also assist SVT in the development of many new projects of different genres. According to SVT's new programme director Ann Wegelius Kristian fits exactly the image SVT wants to project as a public service company. That is "a love of entertainment in the broader sense combined with an intelligent and educational approach."

Luuk himself is extremely pleased with the agreement: "I'm happy and honoured", he said, "I have really enjoyed working with SVT, and the Melodifestivalen was the funniest thing I have ever done in my life. This was just the beginning and I feel I have a lot more to offer."