New Moment, New Ideas, the company that carried out successfully Zeljko Joksimovic's project in 2005, has undertaken the responsibilty to design and carry out the entire Serbian Eurovision Song Contest project once more.

More than one hundred top Serbian professionals will comprise the team which will design Marija Serifovic's look and stage performance, create the graphics, the video and stage elements, plan the entire promotional campaign and work on the CD, the DVD and the video clip for Molitva.

Dragan Sakan, the president of New Moment, New Ideas who is the creative director of the 2007 project said that he feels Serbia must be presented to the European public in the best possible way. His company has accepted the challenge to show Europe that Serbia is a creative country with a rich culture, a country which belongs in Europe.