As reported earlier this week, Lordi are pushing for a breakthrough into the US market via touring and CD/DVD launch. Although it is early days, they have already scored a spot on one of Billboard magazine's charts.
Winning the Eurovision Song Contest does not guarantee an international music career – within Europe or around the world. ABBA managed to use the Contest to launch theirs, but no one has repeated their success globally. Success in the US, the world's largest music market, remains elusive: one off hits for Volare, Ooh Aah Just a little bit and Eres tu, each which landed in the top 20 of Billboard magazine's Hot 100 are exceptions. Secret Garden have had several #1s on Billboard's New Age chart; most recently Helena Paparizou's winning My number 1 hit the top 10 of two Billboard dance charts.
Here comes Lordi! Mere weeks after releasing their repackaged Arockalypse CD in the US, Lordi have appeared on Billboard's Heatseekers chart at #37.
The Heatseekers chart tracks new artists CD releases. Only acts whose CDs have never appeared in the top 100 of Billboard's Top 200 Album chart are eligible. If Arockalypse makes its way into the top 100, Lordi will no longer be eligible for the Heatseekers chart. Many radio programmers and music stores use the Heatseekers chart when selecting which new artists to promote.
Hanna Pakarinen hopes to repeat Lordi's success for Finland with Leave me alone, which has directly qualified for this year's final on 12 May.