YLE, the Eurovision 2007 Eurovision Song Contest broadcaster, the European broadcasting union EBU and T.E.A.M., who hold the commercial right of the contest, announced today during a press conference that the official theme for the 2007 event will be True fantasy. After Greece invited us to Feel the rhythm in 2006 it's another motto that leaves a big margin for your imagination…
It is confirmed that both EBU and YLE will be raising the stakes. The plan is to offer the global audience (as the Eurovision Song Contest is not viewed in Europe only anymore) an unprecedent experience. A real dream come true. This will be accomplished by amazing stage and TV events that will portray Finland's powerful diversity and intriguing contrasts.
We also want the Finnish theme to embrace Finland and Finnishness in terms of the polarities associated with our country: light vs. darkness, northern fells vs. islands in the south, our strong bond to nature vs. fast technological development, taciturnity against inner strength and creative madness, as showcased by Lordi in an original way, defines YLE's executive producer Heikki Seppälä.
Design agency Dog Design will be responsible for the theme design of the 2007 contest with Ilona Ilottu, Petri Salmela and Eeva Sivula as members. The set will be designed by a group of students from the University of Art and Design in Helsinki: Kristian Schmidt, Jenni Viitanen, Samuli Laine and Kalle Ahonen.
What do you expect from a true fantasy?Do you think YLE made the right choice? Feel free to share your opinion by posting a reaction!
