On October 25, 2006 DJ Bobo, the internationally renowned DJ and producer, became the first Swiss artist to take up an appointment as National Ambassador Against Hunger for the United Nations World Food Programme.
“Travelling around the world has made me sensitive to human suffering. It is a privilege to be able to help. The advantage of fame is that I can be heard and I have to seize this opportunity,” said DJ Bobo.
As WFP Ambassador he wants to use his fame to attract the world’s attention to the problem of hunger, especially this of children. He will be focusing on School Feeding programmes, an innovative idea to provide food for starving children in third world countries through school meals. "In order to eat, these kids must go to school. Later on in life, these same children in turn send their kids to school because they have understood how important it is” he explained.
“DJ Bobo will help us to give a voice to some 400 million children who do not have the means to speak for themselves and who do not have enough to eat.” stated Daly Belgasmi, Director of the WFP Geneva Office. “We are thrilled that a singer as talented and as credible as DJ BOBO has decided to lend his talent to reduce the spectre of hunger in the world”.
The artist will be visiting Ethiopia – a country with one of the highest rates of malnutrition in the world – in January 2007 to familiarise himself with food aid operations. Other international celebrities involved in the WFP are: Ronaldhino, the popular Brazilian football player, Cesaria Evora and Kenyan marathon world recordman Paul Tergat. To learn more about WFP's School Feedingprogrammeclick here
DJ Bobo has already applied to Swiss Broadcaster (SF) to represent Switzerland at the next Eurovision Song Contest in Helsinki. Should be be successfulin his application, he will participate in the semi-final of the Eurovision Song Contest in Helsinki after Switzerland finished 17th in the final in Athens this year.