The participation of the internet auction for advertising time in Estonia during the Eurovision Song Contest was relatively poor.
For the commercial block before the contest, 12 of the 300 seconds were sold. The block in the middle of the contest attracted 5 tenders, and only 75 seconds were sold. The second portion of time during the live broadcast attracted 14 bidders and out of the total of 280 seconds, 141 were sold.
All together, 228 seconds of advertising time were sold at the auction, and the number of bidders was 14. The total of 655 seconds of advertising time was put on the auction, at an initial price of 650 kroons. Not even half of the time has been sold.
