This year's Estonian preselection final Eurolaul 2004 was watched by 460.500 viewers just before the winners were announced. This is 58,6% of the possible market share.

The whole show was watched by 384.300 people. And the rerun by 126.600 viewers. Last year the final was seen by 345.500 people.

A total of 89.214 phone call attempts were recorded of which 60.387 were answered by the voting system. But as most of them didn't fit into the official voting periode then they didn't count. Still, as Elion, the telecommunications company responsible for the voting, said then the extra votes given didn't change anything in the final listing of the songs.