ORF, the Austrian national broadcaster, has unveiled the Eurovision 2026 Postcards concept.
A special media event was held in Vienna yesterday organized by the 2026 Eurovision host broadcaster ORF in order to shed more light on the forthcoming Eurovision Song Contest 2025 in Austria.
The concept for the Eurovision 2026 postcards will consist of a fusion between the analogue and digital world where postcards will play a key role. We will see Austria captured in many seasons. The concept for the Eurovision 2026 Postcards has an historial reference and essence: the first correspondence postcard was sent in 1869 from Austria-Hungary by the Carinthian Emanuel Hermann.
ORF kicked off the filming of the postcards in October. The Eurovision 2026 postcards will be produced by Gebhardt Productions.
The EBU’s press relase reads:
Each Postcard begins with a scene of the artists viewing a postcard from Austria against the backdrop of their home country. The camera then ‘enters’ the postcard, and suddenly the performers find themselves in the middle of Austrian scenery – fully immersed in the world of the postcard. At the end of each Postcard, the participants pose for a selfie in front of the Austrian backdrop. The shot then freezes, the camera pulls back, and the Postcard is then pinned on display.
The Eurovision 2026 postcards will be also made as real and physical postcards enabling Eurovision fans to collect them and send them all over the world. A fabulous souvenir from Vienna 2026!
The EBU’s presss release reads:
Filming for the Postcards began in October, to capture Austria in as many seasons as possible. And for Vienna 2026, the Postcard also has a historical reference; the first ‘correspondence card’ was sent from Austria-Hungary in 1869 by the Carinthian Emanuel Herrmann. With this concept, ORF is therefore not only aiming to set new standards in creative design, but also to pay homage to the history of the ‘correspondence card’ on the world’s largest music stage.
A Window to the World
Hosting the Eurovision Song Contest is an extraordinary window for the host city and country to showcase themselves globally. Next May all eyes will be set on Vienna and Austria during the the main Eurovision week.
The presentation postcards serve as a massive platform for the host country to promote its tourism and showcase itself on a global scale as millions of viewers tune in to watch Europe’s favorite television show. The Eurovision Song Contest reaches households beyond Europe, from Australia to Argentina, from China to New Zealand, from USA to India etc.
The postcards have many times showcased the host country and the host city in the best of ways during the postcards. Next year’s postcards will be filmed on various locations and cities in Austria.
The 2026 Eurovision Song Contest is scheduled to be held on 12, 14 and 16 May at the Wiener Stadthalle in Vienna, Austria.
