Albania’s Eurovision 2025 representatives Shkodra Elektronike have released an alternative music video for their song Zjerm, created in collaboration with acclaimed visual artist Adrian Paci. The video comes just days before their live semi-final performance in Basel.
The new version of the Zjerm music video arrives as a visually arresting reinterpretation of Albania’s Eurovision Song Contest entry. Directed and conceptualised by Adrian Paci, the video blends the intensity of Zjerm with the artist’s distinctive visual language, incorporating some of his most luminous and emotionally resonant works. The result is a powerful artistic tribute that goes beyond promotion, evoking themes of identity, sacrifice, and collective memory.
Commenting on the release, Shkodra Elektronike shared their deep appreciation for the collaboration with Adrian Paci, who has supported their vision since the very beginning.
We’re happy to share with you a rare gift, given to us by an extraordinary artist and dear friend: Adrian Paci. Adrian believed in us from the very start — since that May of 2019, when everything began. He was the first to see that our music could reach even those who didn’t speak our language. With this powerful visual journey, intertwined with his most intense and luminous works, he has given us more than a gift: it’s a testament of trust, a strength that keeps us grounded and carries us forward. Thank you, Adrian – and thank you to everyone who watches, letting themselves be moved by beauty.
The release of the alternative video adds a new dimension to Albania’s entry, enriching the cultural narrative behind Zjerm. The original music video, already widely praised, has now found a companion piece that deepens its emotional and artistic reach.
Albania in Eurovision 2025
Shkodra Elektronike recently completed their first rehearsal in Basel on 4 May. The duo will represent Albania in the first semi-final of the Eurovision Song Contest 2025 on 13 May, performing in 12th position. The 69th edition of the contest will take place in Basel, Switzerland, and is organised by the European Broadcasting Union (EBU) in cooperation with Swiss national broadcaster SRG SSR.
