The 2024 Armenian Eurovision hopefuls, Ladaniva, have premiered their Eurovision entry ‘Jako’.

Ladaniva, the 2024 Armenian Eurovision representatives, Ladaniva,  have released their Eurovision entry ‘Jako’ along with its official music video.

https://www.youtube.com/watch?v=_6xfmW0Fc40

David Tserunyan (Armenian Head of Delegation) says:

The song touches upon a very important matter, but in a cheerful and playful manner. We hope to inspire people all over the world to embrace their inner Jakos and join this empowering dance of freedom!

About ‘Jako’

“Jako” is Jaklin’s nickname. With this song, she asserts her right to think freely and to be whoever she wants to be.

Jacklin says:

They used to call me Jako when I was little. Growing up I have always been told that girls should behave, be humble, dress normally, not talk too much, not do crazy things.

She criticises the imposition of artificial rules and restrictions by the society, which she believes lead girls to forget their true selves as they are constantly dictated on how to behave and who to be.  The song is a message to herself and to all little Jakos in the world to be
true to their real, wild, unapologetic selves and to find their true calling – just like she did through her art. It’s an invitation to get up and dance no matter what people say!

The song was released in September 2023 as part of their first eponymous album under the French label of PIAS. LADANIVA put forward “Jako” as their entry for Eurovision, which has since been revamped for the ESC 2024. The song has been composed by Jaklin Baghdasaryan, Louis Thomas and Audrey Leclercq, and the lyrics have been written by Jaklin Baghdasaryan and Louis Thomas. Artur Manukyan is the director of the video. Costume design and styling have been done by Mary Stepanyan and Astghik Samvelyan.

About Ladaniva

Ladaniva, comprised of Armenian vocalist Jaklin Baghdasaryan and  French multi-instrumentalist Louis Thomas, embodies a vibrant blend of Armenian folk with global musical influences. From traditional Balkan melodies to the rhythms of maloya, jazz, and reggae, their songs transcend borders, blending traditional Armenian tunes with inspirations drawn from their extensive travels across Latin America, Africa, and Reunion Island. Ladaniva’s music is a reflection of their diverse backgrounds and insatiable curiosity for world cultures.

Armenia in Eurovision

Armenia debuted at the Eurovision Song Contest in 2004 and is yet to win the competition. The country’s achieved its best result in the event in 2008 (Sirusho) and 2014 (Aram Mp3) when it placed 4th in the Grand Final.

Armenia has partaken in the contest 13 times and has competed every year since its debut with the exception of 2012 and 2021 when the country decided to withdraw from the competition.

The Armenians have enjoyed much success in Eurovision, garnering a total of 7 top 10 placings in their 15 year Eurovision history.

In 2023  Brunette represented Armenia at the Eurovision Song Contest in Liverpool with her entry ‘Future Lover’.

Source: AMPTV/ eurovision.tv
Photo credit: AMPTV/ eurovision.tv