Eurovision 2019: KAN unveils the postcards concept

by Sanjay (Sergio) Jiandani 3,195 views

KAN, the Israeli national host broadcaster, has unveiled the concept behind the 2019 Eurovision postcards.

Every year, Eurovision fans look forward to the presentation postcards which precede each country’s performance during the live ESC shows. Throughout the years we have witnessed various different styles of presentation postcards showcasing artists in the host country or in their homeland, showcasing the host country’s hot spots and main attractions, depicting the host country’s culture and traditions etc…

What will be the concept?

Artists and delegations from 41 countries will travel to Israel in order to film their respective postcards. Each country will film its postcard in a different location in Israel. The postcards will be a great boost for Israel’s tourism as millions of viewers will be able to admire the country’s diversity and attractive locations.

Dancing Israel‘ will the concept for the 2019 Eurovision postcards in Tel Aviv and will connect the participants to the beautiful and historic landscapes of the State of Israel with sounds and movement.

The postcards  will feature celebrated Israeli dancers: Stefan, Anna Aronov, Dana Frieder, Or Kahlon, Idan Sharabi, Batsheva Dance Company, Rona Lee Shimon, the Israeli Ballet and the Artistic Swimming Team. The selected dancers will dance in a different dance style, from hip hop and parkour to modern dance and ballet. Representatives of the participating countries will been seen in their respective postcards dancing with the backdrop of different Israeli landscapes.

The postcards will depict the 2019 Eurovision acts in Eilat, Caesarea, The Dead Sea, Mount Hermon, Tel Aviv, The Baha’i Gardens etc.

The 41 competing delegations are expected to arrive in Israel in order to film their postcards in the coming weeks.

Postcards are the short clips that are broadcast preceeding the live performances. The length of each clip is 40-60 seconds and usually showcase the host country’s landscapes, sights and culture.

Ms. Zivit Davidovitch (Eurovision 2019 Executive Producer) says:

The postcards are considered one of the most important elements in the broadcast, and it is an excellent opportunity to show the 200 million viewers around the world the beautiful faces of Israel.

The postcards will be directed by Karen Hochma, who directed the official music video of Toy (Eurovision 2018 winner), and will be produced by Gustavo, a well known production company in Israel.

A window to the world

Hosting the Eurovision Song Contest is an extraordinary window for the host city and country to showcase themselves globally. Next May all eyes will be set on Tel Aviv and Israel during the 2 Eurovision weeks when circa 42 delegations will land in the Israel’s non stop city along with the whole Eurovision bandwagon.

The presentation postcards serve as a massive platform for the host country to promote its tourism and showcase itself on a global scale as millions of viewers tune in to watch Europe’s favorite television show. The Eurovision Song Contest reaches households beyond Europe, from Australia to Argentina, from China to New Zealand, from USA to India etc.

The 2019 Eurovision Song Contest is scheduled to be held on 14, 16 and 18 May at the Expo Tel Aviv in Tel Aviv, Israel.

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