The official video for the Icelandic entry in the Eurovision Song Contest, Je ne sais quoi, was released today.

The video features Hera Bjork in a public, indoor swimming pool getting a locker key with the number 17, the position in which she competes in the first semi final of the Eurovision Song Contest 2010.

Hera Bjork – Je ne sais quoi

Thank you Sindri for the tip.


Thanks to Johnny Logan and Hold me now I fell in love with the Eurovision Song Contest, a love that's been going strong ever since with undiminished passion. My first memories date back to 1977 and the lyrics of Rock bottom, Dschinghis Khan and A ba ni bi are still engraved in my brain. I joined esctoday.com in 2006 as a junior editor after being invited by Barry Viniker, I soon became Senior Editor and during the 2007 contest in Helsinki I was appointed Head of Communications. Today I hold the post of Head of Human Resources and I am proud to be working with the best editorial team in the world.