The 2010 Eurovision Song Contest already has a theme art and a slogan: Share the moment. The theme depicts a series of spheres representing people gathering together to enjoy a unique moment that is followed by more than 100 million viewers across the continent and beyond.

The theme and slogan have been revealed today at a press conference held in Oslo, the host city for the next Eurovision Song Contest. EBU and host broadcaster NRK main officials were present to inform the press on the latest identity adopted by the Eurovision Song Contest.

Svante Stockselius, executive supervisor of the contest on behalf of the EBU, praised NRK's capability to carry out the Eurovision preparations speedily and successfully: "I never saw a host broadcaster being this well prepared at this time of the year", Stockselius stated.

"We want to share the Eurovision Song Contest, rather than just broadcast it", Hasse Lindmo, TV-producer of the contest for NRK explained. "One particular thing that makes the Eurovision Song Contest such a unique event is the fact that it's the only time of the year in Europe that some 125 million people are doing exactly the same thing, at exactly the same time. Whether you're in Iceland or in Armenia, in Portugal or in Finland. Or here in Oslo," Lindmo said.

This is why the motto for the 2010 Eurovision Song Contest is Share the moment, and this is closely connected to the visual design, based on a series of spheres that represent gathering people and the diversity of emotions surrounding the Eurovision Song Contest.

The new elements will have a big exposure not only in the Eurovision semifinals and final, but also in all those events to be held in the lead up to the contest, i.e. the allocation draw, the Heads of Delegations meeting in March, welcome reception and parties.

As previously reported, the 2010 visual identity for the Eurovision Song Contest has been created in partnership by the award-winning Norwegian design firms Gosu, Handverk and Snøhetta, based on a detailed brief of NRK.