ABBA fans will have a chance to perform on stage alongside the Swedish pop band as part of new 3D interactive and audiovisual experience that will provide the highlight of a new ABBA exhibition to be held next month world debut in London at Earls Court on 27 January 2010. ABBAWORLD will be an exhibition featuring 25 rooms full of memorabilia, behind-the screen footage and music dedicated to 1974 Eurovision Song Contest winners. Fans will be able to appear in music videos and on album cover with ABBA.
The music off ABBA will be brought to life with interactive highlights including Perform with ABBA which will allow fans to get up on stage with their idols, as part of a stunning 3D holographic illusion. Tretow MIX Challenge – a chance to mix things up and re-create the ABBA sound, the ABBA Quiz which will test fans knowledge. There is also the opportunity to Sing-A-Long and dance with ABBA, plus a chance for fans to see themselves as part of an ABBA video.
The ticket price will allow people online access to interaction recorded during their visit to the exhibition. Visitors will then be able to access it later online at www.abbaworld.com, allowing fans to see themselves as part of ABBA album covers, posters and other iconic pictures
The exhibition has the official approval of the ABBA and the full support of the former band members. Speaking of the ABBAWORLD exhibition, Frida said On behalf of Agnetha, Bjorn, Benny and I, we are delighted to be part of ABBAWORLD and to have the opportunity to share our amazing experiences with our fans. The interactive elements mean this is the first time we can actually take them on the journey with us. London has a special place in all our hearts and we are looking forward to the world premiere of ABBAWORLD in January.
The exhibition is expected to go on a world tour but no other dates have yet been announced.
Tickets go on sale 3rd December 2009 and are priced at £22.00 and £19.50 (subject to booking fee) and are available from www.livenation.co.uk
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