The votes are in, the winner is chosen; and now it's time for fans all over Europe to take stock of the figures, and see how well their predictions fared. But how did the bookmakers do?

In the event, they got the top three just right: almost all bookmakers ended up with Russia, Ukraine and Greece as their favourites, and in that order, an hour before the contest began. As a kind of collective prediction of betting punters across Europe, they were accurate at the top of the tree, and people were certainly putting their money in the right places. Armenia and Serbia were also in the bookmaker's top 6 or 7 consistently.

However, it was the longer shots that surprised on the night, with 50-1 shot Norway ending up a deserved fifth, and Israel, also on 50-1, comfortably in the top ten. Favourites Sweden, averaging odds of around 7-1 by the time the contest started, sank to a disappointing 18th place; perhaps less surprising after the revelation that Charlotte was the jury choice in the second semi-final, and actually came 12th in the televote there.

Favourites don't always win; but tonight Russia is thankful that occasionally, they do!


Richard's ESC history began way back in 1992, when he discovered the contest could fuel his passion for music and languages. Since then, it's been there at every corner for him in some way or another. He joined the esctoday.com team back in 2006, and quickly developed a love for writing about the contest. In his other life, he heads the development team at the learning resources company Linguascope, and writes about all aspects of language learning on the site Polyglossic.com.