Last year, Georgia chose an original promotional gimmick to attract attention to their entrant with the production of 200 bottles of the finest local wine to mark their debut in the Eurovision Song Contest and this year will be no different. A special perfume will be produced named after this year's participant, Diana Gurtskaya.
In association with Latvian firm Dzintars JSC, the largest manufacturer of biocosmetics and perfumery in the Baltics, and one of the oldest in the world, a special Diana Gurtskaya perfume will be produced to coincide with the 2008 Eurovision Song Contest.
Twenty different fragrances were created by the Dzintars development laboratory for Diana to choose the one she believes suits her personality best. The final fragrance, created in colaboration with the artist herself, is said to "reflect the essence of her personality, energergetic and self-reliant". This is achieved through the use of chypre, hyacinth, iris, pink pepper, warm patchouli and ambergris.
The perfume was created to be used as a souvenir and the producers believe that: "This will complete and help get to the audience the true essence of Diana's inner world expressed in her «Peace Will Come» song."
Georgia participates in slot 14 in the Eurovision Song Contest second semi-final on May 22nd.
